“Live to Move” is centered on the FWD Motion, a four-minute workout specially designed by fitness coaches Jim and Toni Saret to provide Filipinos the health benefit equivalent to an hour’s worth of exercise. Depending on the intensity of the routine and the number of repetitions, the work out is scientifically proven to burn as much as 600 calories through four primary steps: jump, squat, push up, and lunge.
Recognizing and emphasizing the growing need to complement the active Filipinos’ lifestyle, FWD Life Philippines—the fastest-growing insurance provider in the country today—has spearheaded the “Live to Move” movement, a wellness campaign inspired by the virtue that achieving better health is key in getting ready to live life to the fullest.
FWD is a life Insurance was founded on September 2014 in Hongkong, it is one of the fastest growing insurance in the country from rank 29th to 11th. There focus is build relationship aside from financial advise, they want their customers to pursue life fashion.
FWD Insurance office in Cebu is located in Cebu IT Park, JP Morgan Building. They have been in Cebu since December 2015.
They brought coaches from Manila to Cebu to perform the unique live to move 4 minute excercise. They also brought a DJ from Manila to help choose the right music and timing to be played while doing the workout.
Following its successful maiden run last year at the Bonifacio Global City and recently in Cagayan de Oro, FWD is bringing “Live to Move” to Cebu as part of its regional efforts to promote healthy lifestyle and expand awareness for the brand and its advocacy this 2016.
For FWD Philippines President and CEO, Peter Grimes, a lifestyle anchored on health and wellness puts people at the best position to do and achieve more. “We’ve conceptualized the idea of the Live to Move campaign by placing a huge emphasis on lifestyle continuity and pursuit for passions, en route to empowering Filipinos to get ready to live their lives to the fullest,” he says.
Get moving to start living
Research says, regular, moderate activity helps add several years to one’s life expectancy,  which means more time for better and more rewarding life experiences. Also, regular exercise—the kind that gets the heart pumping—not only has been linked to better mood and increased energy, but also improved memory and better thinking skills.
The Live to Move wellness campaign is in support of the Philippine Heart Association’s (PHA) 52100 advocacy, a simple guide to remind people of the essentials of good health, with each number representing a daily target:
five (5) servings of fruits and vegetables,
two (2) hours maximum recreational screen time,
one (1) hour of moderate activity,
zero (0) sugared drinks, and
zero (0) smoking/second-hand smoke. 
A game-changer in the insurance industry, FWD Life Philippines is geared towards providing easy-to-understand products to their customers, aided by digital technology for a more relevant brand presence. Recognizing Cebu’s standing as one of the most progressive provinces in the country, FWD also looks into broadening its reach by raising awareness about how Filipinos can truly achieve more and get ready to live with the most rewarding experiences through campaigns like “Live to Move.”
“Our goal is really to change the creative and passionate Filipinos’ perception about pursuing multi-faceted and mostly active lifestyles. Among the ways we’re setting this goal in motion is through our Live to Move campaign,” adds Grimes.